Privacy Policy – Mat on Guard Limited
Last updated & published: 10 September 2025
1. Who We Are
This website www.matonguard.co.uk (“Site”) is owned and operated by Mat On Guard Limited, a company registered in England & Wales under company number 14855885 and registered office at Caerwyn Jones Emstrey House, Shrewsbury Business Park, Shrewsbury, Shropshire, United Kingdom, SY2 6LG (the “Company”).
We are the data controller of your personal data.
Contact us:
Email: enquiries@matonguard.co.uk (cc: admin@matonguard.co.uk)
Telephone: 01732 44 22 93
2. What Data We Collect
We may collect the following categories of personal data:
(a) E-commerce and customer data
- Identity data: name, title.
- Contact data: billing and delivery addresses, email, telephone.
- Order data: purchase details, VAT exemption forms, delivery instructions.
- Payment data: card/payment details (processed by secure third parties; not stored by us).
(b) Blog and website interaction data
- Comments data: information you provide in blog comments, including name, email, comment text, IP address, and browser user agent (used for spam detection).
- Gravatar: an anonymised hash of your email address may be shared with the Gravatar service (see Automatic Privacy Policy).
- Media uploads: if you upload images, avoid including location data (EXIF GPS). Visitors may download and extract location data from images.
- Embedded content: articles may include embedded content (videos, images, articles) which may collect data as if you visited the third-party site directly.
(c) Technical and usage data
- IP address, login information, browser type, time zone, operating system.
- Usage data: how you interact with our website, pages visited, links clicked.
- Cookies (see our Cookie Policy).
(d) Marketing preferences
- Your choices about receiving newsletters or offers.
3. How We Use Your Data
We use your personal data to:
- Process and deliver orders (contract).
- Manage payments and prevent fraud (contract/legitimate interest).
- Provide customer service and handle returns (contract).
- Send service messages (order confirmations, delivery updates) (contract).
- Enable blog comments and interaction (legitimate interest).
- Send marketing communications if you have opted in (consent).
- Comply with tax and legal obligations (legal obligation).
- Improve our website, products, and blog (legitimate interest).
4. Legal Bases
We only process personal data where lawful:
- Contract – to fulfil your orders.
- Consent – where you subscribe to marketing.
- Legal obligation – for VAT/tax compliance, consumer law.
- Legitimate interests – for fraud prevention, IT security, website/blog management, analytics.
5. Sharing Your Data
We may share your data with:
- Payment processors (e.g. PayPal, Stripe, banks).
- Delivery providers (e.g. DPD, Royal Mail, other couriers).
- IT and website providers (secure hosting, analytics, blog/anti-spam services, email providers).
- Professional advisers (accountants, lawyers, insurers).
- Regulators or law enforcement where legally required.
We do not sell your data.
6. International Transfers
Your data is normally processed in the UK/EEA only. If transferred outside, we ensure safeguards (UK IDTA or EU standard clauses).
7. Data Retention
We keep data only as long as needed:
- Orders/transactions: 7 years (legal/tax).
- Customer accounts: until you request deletion.
- Blog comments: retained indefinitely (to recognise follow-ups), unless you request removal.
- Marketing data: until you unsubscribe or withdraw consent.
- Cookies: see our Cookie Policy.
8. Your Rights
You have the right to:
- Access your personal data.
- Correct or update inaccurate data.
- Request deletion of your data.
- Restrict or object to certain processing.
- Request portability of your data.
- Withdraw consent for marketing.
- Complain to the Information Commissioner’s Office (ICO): www.ico.org.uk.
9. Security
We use appropriate measures (secure hosting, encryption, restricted access) to protect your data. However, no system is completely secure.
10. Cookies
We use cookies to improve site performance and user experience. See our Cookie Policy for details.
11. Marketing
We will only send you marketing emails where you have opted in. You can unsubscribe anytime via the link in our emails or by contacting us.
12. Third-Party Links
Our site (including the blog) may contain links to external sites. We are not responsible for their privacy practices.
13. Changes to This Policy
We may update this policy from time to time. Changes will be posted on our website with a revised “last updated” date.
14. Contact Us
For privacy queries, please contact us at:
Email: enquiries@matonguard.co.uk (cc: admin@matonguard.co.uk)
Telephone: 01732 44 22 93

